UJA-NNJ head moving on to ‘next chapter’

By Lois Goldrich July 16, 2010, 11:00 am Edit

Last week, after eight years as executive vice president of UJA Federation of Northern New Jersey, Howard Charish announced that he will leave the organization in December.

While it was not a sudden decision, he said, “it surprised many people. It’s not something one predicts.”

Still, he said, the response to his announcement has been very rewarding.

“You never know when you touch someone’s life,” he said. “At times like this you find out.”

Charish said he chose this time to leave because “as I reviewed the progress of the North Jersey federation, I saw that we were much better poised to move forward than during the past couple of years.”

It was a good time, he said, “to hand the baton on and move forward.”

Looking over the changes during the past eight years, both global and local, the UJA-NNJ head said the current economic situation is unparalleled in most people’s lifetimes. “This has had a real impact on how we do business,” he noted. In addition, he said, “Israel is under siege and more vulnerable than at any other recent time in history.”

In the local federation, as in federations around the country, “the biggest challenge is to engage the next generation, to get the next generation – with their vision and their willingness to grow the community – to step up,” said Charish.

That is already happening to some extent here, he said, citing the Berrie Fellows initiative as a major factor. The grant program produced its first cohort in 2004.

“We have 44 alumni who currently have assumed the presidencies of day schools, synagogues, and agencies,” he said, “and if you listen to them, they speak in a new language that is anchored in Jewish values and thought as well as cutting-edge leadership protocols.”

“[Another] advantage of the fellowship is that it includes men and women from all streams of Judaism, all parts of northern New Jersey, breaking down walls” and fostering collaboration. “It’s great to see,” he said.

Charish said he is particularly proud of the local federation’s enhanced relationship with Israel, through the Partnership 2000 initiative and the continuation of ties developed during Project Renewal.

In addition, “I am gratified that we were able to move our headquarters to a safe, secure building after 9/11. The old building was on stilts, and we were told to change our headquarters for security reasons.”

While the new building took three years to find, “Today, operating expenses at the old building and the one on Eisenhower Drive are the same,” he said. “We have a hospitable, secure facility.”

During his tenure, Charish oversaw the merger of two federations, UJA Federation of Bergen County & North Hudson and the Jewish Federation of North Jersey.

“We had two federations in one geographic area. Where there were two previous efforts at merger that didn’t succeed, we finally did so, bringing two strong communities together.”

He is also proud of federation’s growing role “as concerned citizens of the overall community,” creating such programs as Bergen Reads, Mitzvah Day, and Bonim Builders, as well as crews of volunteers who have helped clean up the aftermath of Hurricane Katrina.

“During the economic crisis we raised additional sums on top of the annual campaign to work with Project Ezra and Tomchei Shabbos to provide relief,” said Charish. “We also developed a pro bono professional network, coaching and providing real services to people who otherwise could not have afforded that help.”

Such crises, he said, have “brought out the best in everyone. This community stands tall for responding to crises. We raised over $6 million for the second Israel emergency campaign, over $400,000 for Katrina, and $200,000 for Haiti. It demonstrates that this community has a big heart and is very generous.”

Engaging the next generation is only one of the challenges facing federation, said Charish. Another is “providing customization so donors feel they are connected to their gift.”

“While the concept of a collective pool is as important as ever and gives us the flexibility to respond, in today’s environment donors – particularly younger donors – want to follow the dollars, and we need to provide the way [for them] to do so.”

His successor, he said, will need to have both vision and the ability to take risks. In addition, he or she must be able to build relationships and must have a passion for Jewish life.

Reviewing his own career, Charish – who has not yet decided on his future course – said, “I’ve been privileged to participate in some of the great events of Jewish life, including the Soviet Jewry movement.”

Not only did he travel to Russia to visit refuseniks, he said, but he went to Ethiopia twice as part of Operation Promise, which joined federations across the country in an effort to address the needs of vulnerable Jewish populations. In Ethiopia, funds were used to provide food, medical attention, and education, as well as to prepare Jews there for aliyah and absorption into Israeli society.

In addition, before coming to this community, he was involved in a federation initiative to revitalize the Argentina Jewish community.

“I realize how blessed I’ve been to have had a part in repairing the world,” he said. “I’m excited about the future, looking forward to the next chapter, and grateful that I had this time in northern New Jersey with outstanding volunteer leaders and staff. I’m in awe of my executive and professional colleagues.”

Alan Scharfstein, now entering his third year as UJA-NNJ president, pointed out that Charish’s term of office will have been “one of the longest tenures of someone in that position.”

“He has accomplished a tremendous amount,” he said, citing the merger of the two federations and the move into the new headquarters. Also, he stressed, it was under Charish that the group’s new strategic plan was crafted and will soon be launched.

Scharfstein said he will soon appoint a search committee to find a new leader, looking for “an individual with energy, enthusiasm, and the vision to lead us into the future.”

The federation has already undertaken the process of creating a “road map,” he said, “which will change the future of UJA in many ways.”

“The greatest challenge facing our federation and others is how to engage and motivate the next generation of Jewish leaders,” he said, echoing Charish. “Our focus has got to change in order to attract and motivate the younger generation of Jews.”

“We know that the next generation wants to follow their money in a more hands-on way,” said Scharfstein. “Saying ‘Trust us’ is not enough. We have to both do the right thing and have more transparency in using money. We also have to leverage our dollars better.”

Scharfstein said there’s a perception that people donate, “and federation has an infrastructure and overhead and less goes to the community. We’re engaged in a program where every dollar we collect is leveraged to generate more money.”

He cited the Kehillah Partnership – which facilitates joint purchasing – as an example of this trend, noting that it saves “hundreds of thousands of dollars.”

The strategic plan also includes a program through which federation will hire a grant writer available to all constituent agencies, “giving them access to federal, state, and private grants.”

In this way and others, he said, “we’ll leverage dollars to provide more dollars.”

The new executive vice president, Scharfstein said, must “understand the strategic plan and be committed to implement it, [having the] capability of engaging the next generation and the financial skills needed to continue the program of leveraging dollars.”

Scharfstein said the board expressed “thankfulness and appreciation” to Charish not only for his many achievements but, in agreeing to remain until December, “for giving us enough time to have a logical and thoughtful process to find a replacement.”

“He’s the ultimate professional and consummate gentleman,” said Scharfstein, managing his departure “the way he’s done everything else, with concern for how it will affect the community.”

The federation president said he expects the strategic plan implementation process to be a multi-year initiative.

“It gives us the ability to bring an executive on board to be with us throughout this process,” he said. “It’s an exciting point in the life of the federation.”

He also cited the contribution of young leaders in this effort, pointing out that “an extraordinary group” has come to the fore at the federation. “We’re lucky to be where we are.”

Scharfstein pointed out that the federation campaign “is on target for our goals for the year and we’re still working hard to achieve them.” In addition, he said, from the financial management standpoint, “We’ve hit a target we haven’t hit in years,” paying all constituent agencies their full allocations within the fiscal year.

“In recent years, we always paid as allocated, but not as promptly as we would like,” he said. “The financial crisis has caused us to put greater emphasis on financial management and planning. We planned much better this year and executed much better. We have not let the crisis go to waste.”

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