A Yiddish music video for kosher CBD
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A Yiddish music video for kosher CBD

It turns out that it’s cola that’s the gateway drug.

Five years ago, chasidic pop star Lipa Schmeltzer filmed a commercial for Pepsi Max. Released on YouTube, the minute long-video targeted Israeli charedi consumers with the message that the cola-flavored caffeinated beverage was more desirable than schwarma or schnitzel.

Now, Lipa is pushing hemp.

Last week he released a full music video, clocking in a 4 minutes and 25 seconds, on behalf of Kosher CBD’s sugar-free Focus gum. Kosher CBD , based in New Brunswick, promises “Smarter, faster, and safer CBD products. With a hechsher.”

Actually, its website boasts two kosher certifications: the Baltimore-based Star-K and the Satmar-linked Central Rabbinical Congress.

CBD is an abbreviation of cannabidiol, a compound found in marijuana, or, in this case, “from hemp grown in the US.” In the words of Wikipedia, “Many claims are made for the therapeutic benefit of cannabidiol that are not backed by sound evidence.”

Buyers also should know that, to quote Wikipedia again, “Cannabidiol does not appear to have any intoxicating effects, such as those caused by 9-THC in cannabis.”

Lipa, however, does not seem to have gotten that message, because the brief lyrics of the song he crafted for the video perfectly capture the seemingly profound insights of a stoned yeshiva student: “Yud gimel midos. Yud gimel ikrim. Hakol gevaldik.”

Or, in English: “Thirteen attributes of God. Thirteen principles of belief. It’s all amazing!”

Like, wow, man!

Kosher CBD’s Focus gum is available in Exotic Mint, Raspberry Margarita, and Tropical Fruit flavors.

 

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