At a time when creative baking is popular, a fun new series has joined the Kosher.com lineup of informative shows. Part edible art to admire and part feel-good drama, “Queen of Cakes” enters the world of cake decorating with master baker Shaina Dubroff, the co-partner of Cake and Co. in Teaneck.
Shaina’s relationship with Kosher.com began in 2018 with Jenna Grunfeld, the site’s managing editor. Because she knew Shaina and her store, Ms. Grunfeld, who wanted wanted to celebrate Kosher.com’s first birthday, went to Shaina for a cake.
“The vibe of the cake was meant to be what Kosher.com was giving to the kosher community,” Shaina said. “So we came up with the idea of a big chopping board, with meat and veggies being prepped. There would be a tablet coming out of chopping board with the Kosher.com speech bubble.” Kosher.com filmed her making the cake and published the video. A few weeks later, Kosher.com asked to interview her at the annual Kosher Food and Wine showcase in Manhattan. Shaina brought along the cake. Mordy Herzog, CEO of Royal Wine Corp., also was there. Royal Wine Corp produces KFWE and is affiliated with Kosher.com. He approached Shaina and offered her a show on the spot. The show didn’t happen right away — there were rounds of meetings and discussions. At the next KFWE, Shaina did a live cake decorating demonstration, she was interviewed by Kosher.com, and the new show “Queen of Cakes” was announced.
In the first two 20-minute episodes, to air on June 11 and June 24, Shaina creates a cake for the bat mitzvah of Chana Levertov of Monsey. The girl was going to have a small celebratory cake, but “Queen of Cakes” surprised her with an upgrade. It seemed the bat mitzvah girl goes above and beyond to help out at home and with friends while keeping up her stellar grades at school and volunteering.
In addition to the baking itself, the underlying theme of “Queen of Cakes” is to surprise an unsuspecting person with a major cake upgrade — someone who really deserves it. “There are so many everyday heroes — teachers, healthcare workers, caregivers, volunteers — who go about their day just doing what needs to be done and expecting nothing in return,” Shaina said. “I want to help people give back and say, we see you. Thank you for making the world a better place.’”
Once the masterpiece is completed, the cameras roll as the unsuspecting person receives an unforgettable surprise: a hand-crafted confection that’s every bit as sweet and special as they are.
Kosher.com, the premier online community for kosher cooking and living, offers tips and recipes. There are lots of modern twists on traditional Jewish holiday fare using unique recipes and ingredients. Kosher.com is the premier site for kosher cooking and conversation and the place to go for all things kosher. With thousands of recipes and unique and original cooking shows, articles, and how-to guides, kosher.com has something for everyone. Its massive, fully searchable library lets users filter by holiday, type of cuisine, ingredient, level of difficulty, and even by chef. You also can search by dietary choices such as vegan, vegetarian, gluten-free, or dairy-free. There’s a menu generator to create a customized meal for any occasion, and a forum where users can ask the experts, share recipes, and exchange tips. Go to kosher.com for year-round recipes and ideas.