El Al and Israeli Paralympic athletes debut new uniforms

El Al and Israeli Paralympic athletes debut new uniforms

Members of the Israeli delegation to the 2024 Paralympic Games
Members of the Israeli delegation to the 2024 Paralympic Games

El Al, the official carrier of the Israeli delegation to the Paris 2024 Paralympic Games, hosted a ceremony June 10 to debut the team’s new uniforms. Israeli paralympic athletes, El Al CEO Dina Ben Tal Ganancia, and Israel Paralympic Committee chair Moshe Matalon attended the ceremony at Ben Gurion Airport in front of an El Al aircraft decorated for the games.

Anat Meshulam and Dor Chen, Shenkar College of Design graduates and owners of the Holyland Civilians brand, designed the new uniforms. The design emphasizes the colors of the Israeli flag and the country’s national symbols — the star of David and olive branches.

Several delegation athletes attended the ceremony, including taekwondo fighter and world champion Asaf Yasur, participating in the Paralympic Games for the first time; para-badminton player Nina Gorodetzky, who competed in the Tokyo Paralympic Games; goalball player Roni Ohayon, competing in her third Paralympic Games; and single-scull rower Shmulik Daniel, who finished sixth in Tokyo and will participate in the Paralympic Games for the second time.

“Sports is an international language that constantly confronts us with professional and mental challenges,” said Ben Tal Ganancia. “As a manager, I draw inspiration and coping tools from the realm of sports — teamwork, focus, healthy competition, and collaboration for the achievement of a common goal….

“Without the motivation to succeed, sometimes against all odds,” she told the athletes, “it would not have been possible to accomplish incredible achievements such as yours, attesting to your outstanding level of professionalism. I am convinced you will continue to represent us with honor in the upcoming games. Each of you is a role model of power, perseverance, and sportsmanship. El Al is proud to fly the delegation to Paris, and we look forward to seeing you in competition, honoring Israel, especially in these difficult times.”

Matalon thanked El Al, adding, “For many years you have been accompanying us, providing personal and dedicated service, and I would like to express my deepest gratitude. The connection between us is natural — an Israeli blue-and-white company flying the Israeli delegation to the games in Paris, to represent paralympic sport and the entire nation of Israel.

“Our wish to see the Israeli flag flying high and to hear ‘Hatikvah’ is more important today than ever, and our athletes are committed to giving their all to bring you and the entire country moments of happiness, honor,
and pride.”

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