Super Sunday exceeds expectations

Super Sunday exceeds expectations

Nina Weiss, left, and Ricky Kreinberg of Ma’ayanot Yeshiva High School for Girls in Teaneck make calls. Photos by KEN HILFMAN

This is a time to reach out to the community, and I thank you all for what you are doing,” Gov. Jon Corzine told more than 400 volunteers on Sunday morning at the start of UJA Federation of Northern New Jersey’s annual Super Sunday fund-raiser. The phonathon, held for the first time at UJA-NNJ’s new home in Paramus, is the organization’s biggest fund-raising event.

“I like your spirit,” he said, “and hope for success. We’re all working together, and my heart is with you.”

Zvi Marans, campaign director, told those manning the telephones, “Everyone has an obligation to give something to charity, even a poor person. It is critical that everyone give something. This is a holy day here, and for all those who work raising funds for the Jewish community.”

Corzine later told The Jewish Standard that “the spirit of ‘mitzvah’ expressed here today is great. It is absolutely essential that the world … pull together. There is evil in the world, and we’re recovering from the tragedy of Mumbai. Here, today, we see goodness in these economic times, and that should inspire us.”

“It was an outstanding day,” Allison Halpern, director of donor relations, told the Standard.

As of Wednesday, the effort had raised $1,115,566 for the 2009 annual campaign, according to Miriam Allenson, UJA-NNJ director of marketing services.

Gov. Jon Corzine, shakes hands with Zvi Marans, UJA-NNJ campaign director, at Sunday’s phonathon.

The group received 2,422 contributions, an increase of 509 donors over last year, and 178 new gifts were secured for a total of $11,884.

“We exceeded our expectations by far,” said Halpern.

“Gov. Corzine kicked off the day with strength, feeling, and emotion and everyone pitched in,” said Halpern. “He drove home the point that in these [hard] economic times, it’s important to raise funds for those in need.”

Alan Scharfstein, UJA-NNJ president, said, “We have a lot of work ahead of us. It’s a real challenge in this economy.”

As to how funds would be divided between local and overseas needs, Scharfstein said, “It’s a very interesting time, and we have dealt with crises before – in Israel, Argentina, and the former Soviet Union. Now we have a crisis in our backyard, and we’ll deal with this crisis as we have dealt with the others.”

He indicated that the organization’s efforts will be directed through its two Jewish Family Service agencies, other social service groups, and the rabbinate.

“We’re going to have a summit meeting on this crisis soon,” he said.

Many local political leaders were present to make telephone calls or to address the volunteers. They spoke of the need for funds for local communities and for individuals who have lost their jobs.

Rep. Steven R. Rothman (D-9) also stressed the need to continue aid to the State of Israel, “this country’s strongest ally in the Middle East.”

Synagogues were well represented at the event, as were their rabbis, and volunteers included callers from Jewish schools and community organizations.

Sally Seymour, president of Cong. Sons of Israel in Leonia, was at Super Sunday for the first time.

“This is wonderful,” she said. “We’re a small congregation, and we’re happy to help today.”

Volunteer David Goodman was at the telephone with his young “assistants,” 2 1/2-year-old Sari and 8-year-old Miri. George Hantgan, 92, was at his usual place, soliciting pledges for the federations for the 58th time.

UJA-NNJ is still accepting pledges. For information, call (201) 820-3900.

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