Both Super Bowl teams have Jewish owners, as they last did in 2012.
Robert Kraft will see his New England Patriots, the American Football Conference champions, in the big game for the seventh time since 2000. He bought the club, which will be making its record ninth Super Bowl appearance, in 1994.
Arthur Blank will watch his National Football Conference-winning Atlanta Falcons playing in their second Super Bowl — but the first since the Home Depot founder bought the team 15 years ago.
In the most recent faceoff between Jewish owners, in 2012, the unbeaten Patriots were upset by the New York Giants, who are co-owned by the Tisch family.
The Patriots and Falcons advanced to the 51st Super Bowl, which will be played Feb. 6 at NRG Stadium in Houston, with routs in the conference championship games Sunday.
Blank, 74, the chairman of the Arthur Blank Family Foundation, has pledged to take all of the Falcons employees, about 270, to the Super Bowl. He is a signatory of The Giving Pledge, committing himself to give away at least 50 percent of his wealth to charitable causes. Blank reportedly has a net worth of about $3 billion.
The Kraft family over recent decades has donated more than $100 million to an array of causes, including health care, education, the Jewish community, Christian organizations and local needs.
Kraft, 75, is a prominent supporter of American football in Israel, including the Kraft Family Stadium in Jerusalem and the Kraft Family Israel Football League.