Seminar to teach non-professionals how to provide effective outreach
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Seminar to teach non-professionals how to provide effective outreach

July 17, 2025, 10:59 am Edit
Rabbi Chaim Sampson leads a recent Project Inspire training session for laypeople. (Courtesy PTI)
Rabbi Chaim Sampson leads a recent Project Inspire training session for laypeople. (Courtesy PTI)

Passaic Torah Institute believes you don’t have to be a kiruv professional to do outreach; anyone can learn simple practical tools to bring friends and relatives closer to their Jewish heritage. (Kiruv, which means bringing close in Hebrew, refers to Jewish outreach.)

Project Inspire, an Aish affiliate, offers a seminar that trains laypeople about effective outreach techniques. Rabbi Chaim Sampson, the founding director of Project Inspire, will lead a seminar on Sunday, July 27, at 7:30 p.m., at PTI in Passaic, for women and men. The Jewish Standard and the New Jersey Jewish News are among its media sponsors. We believe in encouraging everyone to get closer to their Jewish heritage.

“Often, friends are more successful than rabbis in reaching fellow Jews because there’s a relationship already,” Rabbi Baruch Bodenheim, PTI’s rosh yeshiva, said. “They can identify better with ordinary people like themselves,”

“Project Inspire makes it easy for every frum Jew to connect with fellow Jews — on your terms, at your pace, and in your own voice,” Rabbi Sampson said. Whether inviting someone for a Shabbat meal, mentoring a student, or sparking a Jewish conversation on the go, Project Inspire will provide tools, answers, materials, resources, training, technology, and follow-up to make sure your efforts land — and last.

More than 12,000 people have taken the popular Project Inspire Kiruv training seminar. “We are living in a moment of deep need — and massive opportunity,” said Rabbi Sampson. “

Project Inspire is discussing an online platform to provide continuing support for lay people after they are trained. People can ask questions, share successes, receive refresher training videos, articles, and tips from kiruv professionals.

PTI is the largest outreach learning center in northern New Jersey. It offers five levels of learning for women and men, seven days and evenings a week. For information, call (973) 594-4774 or email ptitorah@gmail.com. For PTI’s schedule of classes, go to pti.shulcloud.com.

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