Minding our beeswax

Minding our beeswax

Once upon a time, a company like the Bayonne-based Ner Mitzvah, which produces Shabbat, Chanukah, and havdalah candles, along with other Jewish ritual products, would have sold its wares through Judaica stores, synagogue gift shops, and perhaps the occasional supermarket in a Jewish neighborhood.

Now, of course, Ner Mitzvah, which began in Williamsburg, Brooklyn, more than 60 years ago, sells its wares on the internet — including through Amazon.com.

But on Amazon, your Braided Beeswax Havdalah Candles can be discovered by people who never would venture into a Judaica shop, or even into a Jewish neighborhood.

Which is how Ner Mitzva’s Braided Beeswax Havdalah Candle came to garner this one-star review from a disappointed and frightened customer:

“These should be taken OFF the market! Lit them for Christmas dinner. Had to quickly extinguish. 6 plus inch high flames from multiple, not single wick. Blew them out, retrimmed the wicks, relit, same result. True fire hazard! Never safe around children. Never safe period. Save your money, I wish I had.”

Nonetheless, the candle has an average rating of 4.7 out of 5, reflecting the vast majority of  customers who know what to expect when buying a havdalah candle.

If you’d like to see if you’re tough enough to handle the havdalah candle that ruined at least one customer’s Christmas dinner, and support a New Jersey business at the same time, you can find the Amazon listing at https://amzn.to/3FFgkzg. We’ll leave it to your discretion as to whether to rate the above review as helpful or not.


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