The event formerly known as the “Salute to Israel Parade” will take place – with a new name and new logo – on Sunday from 11a.m. to 4 p.m.
This year the march up New York’s Fifth Avenue is called the “Celebrate Israel Parade” and is part of a series of events conceived to promote enthusiasm about Israel, according to Gabe Roth, publicist.
“It used to be a one-off event, but now we are trying to keep the enthusiasm going all year round,” said Roth.
The name change is only one part of the Celebrate Israel Project initiated by the JCRC-NY, sponsor in cooperation with the Israeli consulate and UJA-Federation in New York. It is aimed at honoring the bond between Israel and its metropolitan-area supporters.
Other events planned as part of an ongoing series include a Celebrate Israel Concert the evening of the parade and a Celebrate Israel Run in Central Park the morning of the parade.
Most Jewish day schools and high schools as well as several Jewish communal organizations from northern New Jersey are sending contingents to march and, in some cases, perform in marching bands. Thirty thousand marchers are expected.
The parade’s new logo, created by graphic designer Milton Glaser, is intended to illustrate the bond between American Jews and Israelis.
“I wanted to depict the strong bond American Jews feel toward Israel and its people,” said Glaser, who donated the image. “The Celebrate Israel Parade makes the statement that we stand with Israel through thick and thin, and that the fates of our nations are linked. The shapes and colors in the logo represent the relationship of light to life.”
|UJA-NNJ is on the march|
UJA Federation of Northern New Jersey will be marching in the parade.
A bus will leave the JCC of Paramus at 11:30 a.m. Cost is $18 a person, $65 per family. Strollers and large backpacks not allowed.
The new logo consists of the white five-pointed star that appears on the American flag, outlined in red, surrounded by the blue six-pointed Star of David, with a second Star of David in light blue radiating from behind.
Glaser, who helped found New York magazine in 1968, is creator of the famed I Love NY logo.
The parade’s route extends along Fifth Avenue from 57th Street to 74th Street. Viewers are encouraged to show up at any point along the route.
For the first time this year, the parade will be broadcast on television. John Huddy, reporter for Fox 5, will broadcast the parade from noon till 2 p.m. on WWOR My9. It will also be broadcast online at celebrateisraelparade.org, www.mako.co.il, the companion site of Israeli TV’s Channel 2, and www.ynet.co.il, Yediot Ahronot’s website.
Huddy and co-anchor Beck Griffin, an Israeli TV host, will interview participants at the corner of 68th Street and Fifth Avenue.
An American Friends of Magen David Adom ambulance will pull a float in the parade. MDA, Israel’s government-mandated ambulance and disaster relief organization, provided treatment and rehabilitation services to Haitians in Port-au-Prince following the earthquake in January 2010.
To commemorate the event and honor the State of Israel, the Empire State Building will be lit in blue and white on June 3, 4, and 5.
The Celebrate Israel Run, to start at 9 a.m., will take place over a four-mile, counter-clockwise course. It is to begin near SummerStage (East Drive and 68th Street), extend around the reservoir, and conclude parallel to 72nd Street, just north of Sheep Meadow.
The Celebrate Israel Concert, featuring Israeli musical artists Beit Habubot, Israela Asago, and DJ Eyal Rob, will take place at 7 p.m. at the Edison Ballroom, 240 West 47th St. The concert is free to the public but an RSVP is required. For more information on the parade, concert, and run visit www.celebrateisraelparade.org.