The latest acquisition of an Israeli startup raises the question: Are you ready for big brewery to start watching you?
Weissbeerger, an Israeli firm that collects data from bar taps, was just bought by Anheuser-Busch InBev, the world’s largest brewer, in a deal worth tens of millions of dollars.
Weissbeerger, based in Tel Aviv, installs a kit into a bar’s beer tap that measures analytics: how much is served and when, along with each brew’s quality.
The tool measures the temperature of each beer, as well as keg replacement rates. It suggests promotions for bars based on their sales data.
Anheuser-Busch InBev brews many of the world’s best-known beers, including Budweiser, Corona, and Stella Artois.
JTA Wire Service