Jewish father puts matchmaking plans on pause

Jewish father puts matchmaking plans on pause

The Jewish father who took out a full-page ad in an Idaho newspaper seeking a wife for his 48-year-old son has postponed the interviews with prospective brides that resulted from his ad.

Arthur Brooks, 78, of Beverly Hills, decided to delay his interviews of potential wives for his son, Baron, at a resort in Coeur d’Alene, Idaho, over the weekend after the resort “got a little scared about people losing their privacy,” People magazine reported Sunday.

“I’ve decided now to let a few weeks go by, then we’ll reschedule,” Brooks told People.

The Spokesman-Review, a Spokane newspaper, reported that at least a dozen women, only one local, responded to the ad. The story has been picked up by media outlets throughout the United States and internationally.

Brooks reportedly was surprised by the amount of attention his ad generated.

“I thought I might get a couple of women to respond, then I’d quietly set up a few interviews and that would be that,” he told People. “I want my son to be happy and I thought I was doing a good thing. But it took off in an entirely different direction.”

Brooks took out the ad last week. He did not tell his son.

Baron Brooks, a broker in the health food trade, told the Spokesman-Review that he was shocked and infuriated to learn of the ad.

Father and son met at the Salt Lake City International Airport on Saturday evening, where Baron Brooks gave his father a scolding — then wrapped him in a warm hug, according to People.

“I’d hoped to be married by now and have children, but it’s very challenging in Salt Lake City for a Jewish guy,” Baron Brooks told People. “Most of the women I meet are in their 40s and are done having kids. I came close to getting married a couple of times, but it didn’t work out. So I think my dad felt there was an urgency to make something happen.”

Baron Brooks has agreed to be present for the interviews, which will be held in Salt Lake City, when they do happen. “He’s going to do it anyway,” the younger Brooks said, according to People, “and I don’t want to hurt anybody’s feelings. So if any of these women are truly willing to meet me and they’re not just crazy people out for a free trip, I want to do the honorable thing. And if it happens to lead to something, well, great.”

If nothing else, the story provides an important lesson for us all: newspaper advertising works.

JTA Wire Service

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