For a cool and sweet election
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For a cool and sweet election

What’s better than a day off?

A day off with commemorative ice cream.

That seems to be the thinking of the Israeli branch of Ben & Jerry’s, which has announced a new flavor of ice cream in honor of Monday’s election. This will be Israel’s third election in less than a year, after previous votes proved inconclusive. In Israel, election day is a legal holiday.

One Sweet Vote boasts vanilla ice cream filled with peace symbol-shaped chocolates and chocolate-covered almonds, and chocolate ice cream packed with white chocolate chunks and pieces of blondie brownies.

The flavor’s tagline: “A reason to vote.”

The announcement comes two months after Ben & Jerry’s Israel asked its fans on Instagram to suggest the ingredients for an election-themed flavor that the company said would be called Third Time Ice Cream. That’s an expression used by Israelis when they run into someone twice in a short period after not seeing them for a long time, and a way that Israelis have jokingly been referring to next week’s elections.

Suggestions ranged from the spice zaatar to the popular Israeli peanut-butter flavored snack Bamba. One person suggested “something that leaves a bitter taste at the end.”

Instead, the company avoided savory flavors, embracing sweetness — and avoiding any commentary on Israel’s political stalemate.

“In addition to the right and the duty to vote and make a difference on this important day, you’ve got another great reason to enjoy your day off,” the company said in announcing the new flavor Tuesday on Instagram.

JTA

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