Calling all challah bakers for contest

Calling all challah bakers for contest is hosting the Shibolim Whole Wheat Challah Challenge. Bakers with an original challah recipe and an Instagram account have until January 8 to create their finest braided loaf for a shot at prizes and the chance for fame.

Contestants will vie for three prizes. The grand prize is $1,000 and a guest spot on Naomi Nachman’s popular video web series “Sunny Side Up.” The second prize is a Bosch mixer from Kitchen Caboodles; and the third prize is a designer challah cover from Danke Judaica in England.

Contestants’ challah recipes must be original, and they must use Shibolim Whole Wheat flour. Contestants have to post a baking video, up to one minute long, with the contestant speaking, a clearly written recipe, and the final product on the his or her Instagram feed. Make sure to tag @kosherdotcom and hashtag #shibolimcontest on the post. First-place winners must be available in the tristate area in order to film with Naomi Nachman.

Challahs will be judged by final product quality, clarity of recipe, and personal presentation. Judges will include talent and staff from All entries must be received by Tuesday, January 8, at 11:59 p.m. EST, and winners will be announced by January 15.

Shibolim’s full array of flours, snacks, crackers, cereals, and other products are made in Israel from nutritious whole grains, and aimed at health-conscious consumers. is the premier site for kosher cooking and conversation; it has thousands of recipes, unique and original cooking shows, and articles and how-to guides. Its massive, fully searchable library lets users filter by holiday, type of cuisine, ingredient, level of difficulty, and even by chef. You also can search by dietary choices such as vegan, vegetarian, gluten-free, or dairy-free. There’s a menu generator to create a customized meal for any occasion, and a forum where users can ask the experts, share recipes, and exchange tips. Go to for year-round recipes and ideas.

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