Rapper Snoop Dogg is high on Israeli homegrow machine

Rapper Snoop Dogg is high on Israeli homegrow machine

Move over, drip irrigation. Stand aside, cherry tomato. Israeli agricultural innovation has a new superstar — and that superstar has a new brand ambassador.

The superstar is the Israeli startup Seedo, maker of an automated closed system for growing cannabis — or other herbs, veggies, or flowers — hydroponically, without pesticides.

Last week, Seedo announced that it had signed American rapper and businessman Snoop Dogg as their new brand representative.

Snoop Dogg, who lives in Long Beach, California, has 36 million social-media followers and has actively supported the legalization of cannabis in the United States.

He said that his partnership with Seedo is about “promoting a healthier lifestyle by providing a technology that allows production in unused urban spaces, reduces costs, and enables growers to share their produce with the community.”

According to Seedo, Snoop Dogg’s role will be to “educate consumers on the environmental benefits and social opportunity of Seedo’s home and commercial grow technology.”

Seedo’s machines — also called Seedo — will cost $24,000 each, plus shipping; installment plans are available, and growing kits that feature fertilizer and other supplies start at $82.99 — require no human intervention. 

The growth process is controlled by an app managed by artificial intelligence. 

An algorithm determines optimal dosing of fertilizers, irrigation, and temperature. 

Machine learning enables the system to improve performance by drawing insights from previous growth cycles.


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