The Instagram account The Dogist has taken a simple idea and turned it into a wildly popular phenomenon.
It takes candid photos of adorable dogs around the world, captions them, adds quotes from their owners — and voila!
The formula has earned the Dogist’s Elias Weiss Friedman more than three and a half million followers. There’s a Dogist book of dog portraits, and the brand has branched out into other merchandise.
Friedman travels all over the United States and beyond. Last week he was in Israel, hopping from beach to beach in search of the Jewish state’s cutest versions of man’s best friend.
Here are some of them.