Remember the rainbow bagel craze that hit New York earlier this year? Well, the story didn’t stop there. A proliferation of over-the-top cereal- and cake-inspired bagels have followed in its wake.
The goal, it seems, isn’t to create the most delicious bagel with cream cheese, but to create the most photogenic and potentially viral one. The more colors it has, the more impossible to eat it is, the better. Social media likes are transforming the humble bagel and cream cheese into something just as indulgent as ice cream sundaes and milkshakes.
The Bagel Store, Williamsburg, Brooklyn
The bagel that started it all: Scot Rossillo’s rainbow bagel. People aren’t over this yet, as evidenced by the enduring popularity of this Williamsburg shop.
Oreo Bagel with Oreo Cream Cheese and Oreos
The Bagel Nook, Freehold
Oreo cream cheese we’ve heard of. But the Oreo bagel that’s actually stuffed with Oreos is venturing into some uncharted bagel territory. I am both terrified of and concerned about what might come next.
Black and White Truffle Burger Bagel
Bagel Store and Black Tap collaboration, Brooklyn
The black and white bagel, stacked high with bacon, egg, cheese, and a burger, and dripping with black truffle oil, probably could come only from Black Tap. On Sundays only, at Williamsburg’s Bagel Store, you can brunch on this hardcore black sesame and sea salt-sprinkled creation for $19. The bagel itself is probably the most goth one of the bunch. (Clearly this one’s not kosher!)
Flex Mussels, NYC
What could be more 2016 than an everything bagel-inspired donut hole? (It definitely makes more sense than the stuffed bagel hole, if you ask me.)