On Tuesday, Nov. 30, StandWithUs, in partnership with the America-Israel Chamber of Commerce, declared BIG (Buy Israel Goods) Day to counter anti-Israel activists in New York City who planned to demonstrate and call for boycotts of Israeli products. Schools, synagogues, and organizations around the tri-state area and across the country mobilized and participated in this day. People bought a range of Israeli goods, from Ahava beauty products to Wissotzky tea, from Israeli wines to Dorot Herbs. “The idea of this day was to show those who call to boycott Israel that there will be a larger call to buy Israeli products and invest in Israel,” said Avi Posnick, East Coast regional coordinator for StandWithUs.

target=’_blank’>www.BuyIsraelGoods.org includes a locator of stores that carry Israeli products.

Gale Bindelglass buys Israeli products at her local supermarket. standwithus

The Jewish Community Relations Council of UJA Federation of Northern New Jersey mobilized the community. Gale S. Bindelglass, co-president of Women’s Philanthropy of UJA-NNJ, said, “Our family loves Wissotzky Tea, made in Tel Aviv. It was a pleasure to buy my tea on BIG Day, I made the purchase at our local Shoprite of Oakland; they carry a variety of Israeli products, including produce.”

Joy Kurland, the director of the JCRC, added, “Clearly, the success of the BIG campaign demonstrates the importance of community mobilization and its effectiveness in countering efforts aimed at the delegitimization of Israel. Our regional JCRC looks forward to continued collaboration with StandWithUs in the implementation of future proactive Israel advocacy initiatives.”

The Frisch High School in Paramus organized a BIG day at school. Students sold Israeli snacks during breakfast and lunch and in a few classes. They sold Elite chocolate bars (the first to sell out), Klik chocolate bars, Chanukah gelt, and Bissli. According to Frisch student Eric Tepper, “The main point was to educate.” Students and administrators also wore “Buy Israel Goods” buttons provided by StandWithUs.

Throughout New Jersey, communities and organizations helped to mobilize their communities to take part in BIG Day.

Stores reportedly sold out Ahava products wherever they were protested in Maryland, Denver, Arizona, Philadelphia, and other sites. BIG even stretched across the miles to London, with Jews and non-Jews participating.

“This was a huge success,” said Posnick, “and it will happen again. This day was part of a larger BIG Campaign that StandWithUs is launching. The BDS movement planned Nov. 30 to target Israel, forgetting that this day coincides with the beginning of Chanukah when the Maccabees triumphed over those who wanted to destroy Israel.” (BDS stands for Boycott, Divestment and Sanctions.) He added, “We must remember that the BDS movement advocates destructive rather than productive measures and undermines hope for peaceful co-existence. Its only goal is to defame, cripple, and damage Israel.”

More information about this campaign can be found at www.standwithus.com. The website <a href='http://www.BuyIsraelGoods.org'